Trade, supply chain and procurement advisory for Africa
We help organisations identify trade opportunities, understand value chains and build the systems required to move products efficiently, sustainably and traceably from origin to market.
Who we are
Trade, Value Chain & Supply Chain Intelligence for Africa
TraceLink Solutions is an African trade, value chain and supply chain intelligence and execution advisory firm. We help governments, businesses and development partners identify trade opportunities, understand value chains and build the capabilities required to move products from origin to market.
From opportunity to execution. From origin to market.
Flagship solutions
Find it. Understand it. Execute it.
Three flagship solutions cover the full arc of a trade decision, and our five practice areas provide the technical depth behind each one.
Core practice areas
Five disciplines, one integrated approach
We combine international best practices with practical regional expertise across the full trade and supply chain agenda.
Connecting Trade. Creating Value.
We build the systems that move trade forward
From the port to the market, we help institutions and enterprises strengthen the trade, supply chain, and procurement systems their economies depend on.
See how we work0+
Years of combined leadership experience
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Core practice areas
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Industries and sectors served
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Client sectors: public, private, development
The TraceLink Operating Framework
From opportunity to execution
Every engagement moves through six steps, from discovering the opportunity to tracing and improving the results. It is the framework behind all three flagship solutions.
Discover
We identify the opportunity, challenge or market, and the stakeholders who shape it.
Map
We map the value chain, its actors, flows, costs and the trade corridor it travels.
Assess
We identify gaps, risks, constraints and readiness against the real requirements of the market.
Design
We develop the intervention, strategy or operating model, tailored and costed for context.
Implement
We support execution and capability development with hands on technical assistance.
Trace & Improve
We monitor performance, verify results and support continuous improvement over time.
Priority industries
Deep in the value chains that move African trade
Fisheries, livestock and agriculture lead our work, supported by processing, logistics and industrial value chains.
Fisheries & Blue Economy
Fisheries value chains, post-harvest systems, cold chain, traceability and export readiness.
Livestock
Livestock value chains, market access, logistics, animal health requirements and export readiness.
Agriculture & Agribusiness
Value chains, export competitiveness, market access and traceability for crops and produce.
Food & Agro-Processing
Processing, quality, standards, packaging, market access and supply chain development.
Trade & Logistics
Trade corridors, ports, logistics systems and supply chain resilience.
Manufacturing & Industrial Value Chains
Market access, sourcing, supply chains and competitiveness for industrial producers.
Traceability and value chains
From origin to market, made visible
We map value chains and build the traceability that lets African producers prove provenance and reach the markets that demand it.
Explore Value Chain IntelligenceEast Africa trade gateway
Rooted in the Horn, connected to every market
From the ports of the Horn of Africa outward: we link producers, institutions, and buyers across the corridors their trade actually travels, with East Africa as home and the world as the market.
Intelligence Hub
African trade & value chain intelligence
Selected experience
Representative work across the trade agenda
Procurement reform and modernization
Trade facilitation and customs improvement
Supply chain assessments and optimization
Institutional capacity development
Agrifood and fisheries value chain strengthening
Research, policy analysis, and market assessments
Detailed case studies are available on request as part of a capability discussion. Request our capability statement
Start a conversation
Let us find your next opportunity
Map a trade opportunity, assess your value chain, or check your readiness to export. Tell us where you want to go and we will chart the route.